| Overall Rank: | 6 |
| Points: | 99.2 |
| Awards Won: | 10 |
| Finalist(s) Achieved: | 5 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 4 |
| Location: | Istanbul |
| Region: | EMEA |
| Network: | Interpublic Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
360° ARTE: Holistic Approach to Growth Against the Trend | ARTE | ARTE | UM | Germany | Brand Experience, Cross Digital Media Marketing | Smarties Germany | Bronze (2) |
Opt.Ink. Get Inked. Give Life. The organ donation tattoo. | Junge Helden e.V. | Junge Helden e.V. | UM | Germany | Social Impact Marketing, Brand Purpose / Activism | Smarties Germany | Gold, Silver |
Spotify takes over TikTok | Spotify | Spotify | UM | Germany | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
Backpack | Dyson | Dyson | UM | Turkey | Omnichannel Marketing, Contextual and Geo Targeting, Contextual and Geo Targeting | Smarties Turkey | Gold, Silver, Finalist |
Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Silver, Finalist (2) |
Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Social Messaging / Chat Apps / Text Messaging, Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold, Finalist |
Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |