| Overall Rank: | 3 |
| Points: | 122.2 |
| Awards Won: | 14 |
| Finalist(s) Achieved: | 18 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 5 |
| Location: | Istanbul |
| Region: | EMEA |
| Network: | Omnicom Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Wrap Hacking | Doritos | PepsiCo | OMD | Turkey | Co-branded Marketing | Smarties EMEA | Silver |
From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Sustainability, Brand Purpose / Activism | Smarties EMEA | Bronze, Finalist |
Enjoy Football with Pepsi | Pepsi | PepsiCo | OMD | Turkey | Digital Out-of-Home (DOOH) | Smarties EMEA | Finalist |
A Brand New Flavour For Hungry Moments | Ruffles | PepsiCo | OMD | Turkey | Small Budget, Big Impact | Smarties EMEA | Finalist |
Hunger Game | Ruffles | PepsiCo | OMD | Turkey | Spatial / AR / VR / NFT / Metaverse Tech | Smarties EMEA | Finalist |
Do You Dare To Try? | Doritos | PepsiCo | OMD | Turkey | Product and / or Service Launch, Brand Experience, Creator / Influencer / Celebrity Marketing, Omnichannel Marketing | Smarties Turkey | Bronze, Finalist (3) |
The Real You Takes Courage | Doritos | PepsiCo | OMD | Turkey | Creator / Influencer / Celebrity Marketing, Diversity & Inclusion | Smarties Turkey | Finalist (2) |
Wrap Hacking | Doritos | PepsiCo | OMD | Turkey | Brand Experience, Product and / or Service Launch, Co-branded Marketing | Smarties Turkey | Gold, Bronze, Finalist |
?ndirene Okutana Kazand?Rio | Kazand?Rio | PepsiCo | OMD | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability | Smarties Turkey | Gold, Silver, Bronze, Finalist |
Enjoy Football with Pepsi | Pepsi | PepsiCo | OMD | Turkey | Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (2) |
Let the Match Excitement Begin With Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze, Finalist |
A Brand New Flavour For Hungry Moments | Ruffles | PepsiCo | OMD | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
Hunger Game | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Turkey | Silver, Finalist |
Then What? | Türk Ekonomi Bankas? | BNP Paribas | OMD | Turkey | Diversity & Inclusion | Smarties Turkey | Finalist |
Turkey's First Live Shopping Experience Focused on Live Music and Entertainment | L'Oréal | L'Oréal | OMD | Turkey | Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce | Smarties Turkey | Gold (3) |