| Overall Rank: | 1 |
| Points: | 274.9 |
| Awards Won: | 68 |
| Finalist(s) Achieved: | 44 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 25 |
| Silver(s) Won: | 24 |
| Bronze(s) Won: | 19 |
| Location: | Shanghai |
| Region: | APAC |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
"Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties APAC | Silver, Bronze |
Amateur Esports League: Leveling Up the Customer Relationship | Castrol | BP | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Finalist |
KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Gold |
Discover China's Endemic Species | Qualcomm | Qualcomm | Mindshare | China (Mainland) | Omnichannel Marketing | Smarties APAC | Bronze |
Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties APAC | Finalist |
Don't lose your focus - Else miscount the words | Milo | Nestlé | Mindshare | Vietnam | Personalisation | Smarties APAC | Finalist |
First ever reusable & sustainable platform | Volvo | Geely | Mindshare | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Finalist |
How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Gold |
Kotex Fights Back Period Stigma - Bloody Awesome Series | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism, Brand Experience | Smarties APAC | Silver, Bronze |
Banh Mi Takeover | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare | Sunlight | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
Destination Aranya | Louis Vuitton | LVMH | Mindshare | China (Mainland) | Product and / or Service Launch | Smarties APAC | Silver |
Collectible Cards - Rewards for Everyone | Milo | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance | Pepsodent | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties APAC | Finalist |
Propelling Restaurants to Stardom | KangShiFu | Master Kong | Mindshare | China (Mainland) | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
Virtual World | Samsung | Samsung | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Finalist |
The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Instant Impact / Promotion | Smarties APAC | Finalist |
A New Skipper in the Market | Skipper Limited | S K Bansal Group | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties APAC | Silver |
Women are made for more | Sunlight | Unilever | Mindshare | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
THE NET PRACTICE OF STOCK TRADING | Upstox | Upstox | Mindshare | India | Gaming, Gamification & E-Sports, Data Insights / Contextual Marketing, Real Time Marketing | Smarties APAC | Silver, Bronze (2) |
The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Impact Marketing, Real Time Marketing, Personalisation | Smarties APAC | Gold (2), Finalist |
Trixy CineGame - 3 Layers of Fun | Kwality Wall's | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties APAC | Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties APAC | Gold |
WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic | Smarties APAC | Silver (2), Finalist (3) |
Football Farewell: Letters to Our Legends | Yili | Yili Group | Mindshare | China (Mainland) | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold |
Coffee Ka Better Half | BisCafe | Britannia Industries | Mindshare | India | Product and / or Service Launch | Smarties India | Gold |
First ever reusable & sustainable platform | Volvo | Geely | Mindshare | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties India | Gold |
World Diabetes Day | Nutrichoice | Britannia Industries | Mindshare | India | Programmatic | Smarties India | Gold |
One Home One Chance | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Digital Media Marketing, Experimental / Innovation Technology | Smarties India | Silver, Bronze |
Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties India | Gold |
THE NET PRACTICE OF STOCK TRADING | Upstox | Upstox | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Gold |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Real Time Marketing, Social Impact Marketing, Brand Experience | Smarties India | Silver, Finalist (2) |
Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties India | Gold |
Unveil Your Big Year Through Music | Aditya Birla Group | Aditya Birla Group | Mindshare | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Finalist |
When Lakme 'winged it' with Ankush | Lakmé | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties India | Bronze |
#MoltoPemersatuPasutri | Molto | Unilever | Mindshare | Indonesia | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver, Finalist |
Bango x Love Caca - Indonesia's First Virtual Influencer | Bango | Unilever | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Finalist |
Breaking Barriers for Movement | Rexona | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Finalist |
Bruntusan Gone, Hijab On | Pond's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
Building Stronger roots in the Holy Month | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Gold |
Empowering Movement Through Inclusion | Rexona | Unilever | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Finalist |
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold, Silver |
EUDG #SetiapUBeriKebaikan Campaign | Unilever | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
Feast Pop Hijacks the World Cup | Wall's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
Magnum Opus | Magnum | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women | Vaseline | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video | Smarties Indonesia | Finalist (2) |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing | Smarties Indonesia | Bronze (2), Finalist |
No Stress when it's CLEAR | Clear | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
Royco Nutrimenu : Eat for Good | Royco | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Finalist |
Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All | Samsung | Samsung | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Gold |
Multi-Player Battle: Raja Galaxy | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
Smelling Good vs. Looking Good: AXE's Mini Market Promotions | AXE | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
Spreading Love, Creating Impact: The 'Speak Up for Love' Story | Closeup | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Gold |
Conditioning the Nation | Sunsilk | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
The WOW Launch 2023 | Samsung | Samsung | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
Voice to CLEAR Your Head | Clear | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Finalist |
30th Anniversary - #Wall'sHappyJingle | Wall's | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Silver |
"Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Gold |
Connecting with Nature, Regenerating the Youth - LaVie's success story | La Vie | Nestlé | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Silver |
DATA – NEXT-GEN ENGINE | Ford | The Ford Motor Company | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
Kotex Fights Back Period Stigma - Bloody Awesome Series | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Gold |
Weather Rescue - A Novo “Skincare” Solution For This Summer | Grab | Grab | Mindshare | Vietnam | Brand Experience, Real Time Marketing | Smarties Vietnam | Finalist (2) |
How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Data Insights / Contextual Marketing, Integrated Ecommerce Innovation | Smarties Vietnam | Silver, Finalist |
Nutifood GrowPLUS+ Super Mom | Nutifood GrowPLUS+ | NutiFood | Mindshare | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Finalist |
TECHCOMBANK CASA | Techcombank | Techcombank | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Digital Out-of-Home (DOOH) | Smarties X | Silver |
Pride - The Discrimination Removal | Lifebuoy | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties X | Bronze |
Tet 2022 - The Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting | Smarties X | Silver, Bronze |
Floorcare – Sorry for your inconvenience | Sunlight | Unilever | Mindshare | Vietnam | Social Media Marketing | Smarties X | Bronze |
Sunquick FoodPanda Mixologists | Sunquick | CO-RO | Mindshare | Malaysia | Small Budget, Big Impact | Smarties X | Gold |
Surf Sisters - Unlocking Mekong Delta | Surf | Unilever | Mindshare | Vietnam | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
The Best Pink Care Reminder | Dove | Unilever | Mindshare | Vietnam | Contextual Targeting, Social Impact Marketing | Smarties X | Gold, Finalist |
The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Performance Marketing | Smarties X | Finalist |
The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Digital Out-of-Home (DOOH) | Smarties X | Gold |
WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging | Smarties X | Silver (3) |
Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing | Smarties India | Silver, Bronze, Finalist |
Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
Feast Pop - A.R. Mouth Detection Game | Wall's | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Bronze, Finalist |