| Overall Rank: | 9 |
| Points: | 123.8 |
| Awards Won: | 9 |
| Finalist(s) Achieved: | 14 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 1 |
| Bronze(s) Won: | 5 |
| Location: | Istanbul |
| Region: | Europe |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Generative AI Based Solidarity Monument | Elidor | Unilever | RealWorks | Turkey | Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing | Smarties EMEA | Bronze, Finalist (3) |
WHO WOULD THROW AWAY A BRAND NEW SLIDE? | OMO | Unilever | RealWorks | Turkey | Spatial / AR / VR / NFT / Metaverse Tech, Cross Digital Media Marketing | Smarties EMEA | Bronze, Finalist |
Generative AI Based Solidarity Monument | Elidor | Unilever | RealWorks | Turkey | Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A | Smarties Turkey | Gold (3), Silver, Finalist (5) |
Up in to Clouds Shower Experience | Dove | Unilever | RealWorks | Turkey | Product and / or Service Launch | Smarties Turkey | Bronze |
WHO WOULD THROW AWAY A BRAND NEW SLIDE? | OMO | Unilever | RealWorks | Turkey | Cross Digital Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Turkey | Bronze, Finalist |
Generative AI Based Solidarity Monument | Elidor | Unilever | RealWorks | Turkey | Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing | Smarties X | Bronze, Finalist (4) |