| Overall Rank: | 13 |
| Points: | 233.0 |
| Awards Won: | 13 |
| Finalist(s) Achieved: | 13 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 8 |
| Silver(s) Won: | 0 |
| Bronze(s) Won: | 5 |
| Region: | EMEA |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
A SuperFresh Journey with Refika Birgül | SuperFresh | Y?ld?z Holding | Wunderman Thompson | Turkey | Short or Long Form Video, Omnichannel Marketing | Smarties EMEA | Gold, Finalist |
Make Permanent Peony Scent Last | Yumo? | Unilever | Wunderman Thompson | Turkey | Contextual and Geo Targeting, Digital Out-of-Home (DOOH) | Smarties EMEA | Finalist (2) |
There is No Better | Yumo? | Unilever | Wunderman Thompson | Turkey | Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology | Smarties EMEA | Gold (2), Bronze (2), Finalist |
A SuperFresh Journey with Refika Birgül | SuperFresh | Y?ld?z Holding | Wunderman Thompson | Turkey | Creator / Influencer / Celebrity Marketing, Short or Long Form Video, Cross Digital Media Marketing, Omnichannel Marketing | Smarties Turkey | Finalist (4) |
There is No Better | Yumo? | Unilever | Wunderman Thompson | Turkey | Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Gold (4), Bronze, Finalist (3) |
#WhatTheFanta Social Media & Influencer Campaign | Fanta | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing, Creator Economy (partnership with brands and creators) | Smarties South Africa | Gold, Bronze |
#XibelaniMoves | South African Tourism | Government of South Africa | Wunderman Thompson | South Africa | Social Media Marketing, Brand Experience | Smarties South Africa | Bronze, Finalist |
Uz'bheke - Check Yourself | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing | Smarties South Africa | Finalist |