MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - APAC 2023

Heineken


Overall Rank:5
Points:285.9
Awards Won:8
Finalist(s) Achieved:6

Best in Show(s) Won:0
Gold(s) Won:0
Silver(s) Won:2
Bronze(s) Won:6
Region:APAC

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Edelweiss Festive - The First Snow Show in Vietnam

Edelweiss

Heineken

Red Star

Vietnam

Product and / or Service Launch

Smarties APAC

Silver

Festive Unexpected Gift List

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing

Smarties APAC

Finalist

Re-coding Life’s Algorithm with Music

Heineken

Heineken

Leo Burnett

Vietnam

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Cancel Proof

Heineken

Heineken

Leo Burnett

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties APAC

Finalist

From Gems to Silver

Heineken

Heineken

Leo Burnett

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing

Smarties APAC

Bronze (2)

HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING

Heineken

Heineken

Red Star

Vietnam

Gaming, Gamification & E-Sports

Smarties APAC

Silver

Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER

Strongbow

Heineken

Golden Digital

Vietnam

Integrated Ecommerce Innovation

Smarties APAC

Finalist

Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters

Tiger Beer

Heineken

Red Star

Vietnam

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Bronze

Soju Infused Lager Launch

Tiger Beer

Heineken

Red Star

Vietnam

Product and / or Service Launch, Brand Experience

Smarties APAC

Bronze, Finalist

Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters

Tiger Beer

Heineken

Hakuhodo

Vietnam

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Bronze

Soju Infused Lager Launch

Tiger Beer

Heineken

Hakuhodo

Vietnam

Product and / or Service Launch, Brand Experience

Smarties APAC

Bronze, Finalist