A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's retail media market against global standards. It sizes the opportunity (SA retail media estimated at R9–12bn for 2025/26, growing at roughly 12% CAGR to 2030), benchmarks SA's ad spend share against the US and UK, and sets out the five growth drivers and six structural barriers shaping the market. Built with strategic partners MTN Ads, Rainmaker Media and Standard Bank.
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today, from ad inventory and attribution windows to CPA, CPC and closed-loop measurement. Built for brands, retailers, agencies, media owners and technology partners, it establishes a shared vocabulary for planning, buying and measuring retail media in South Africa.
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InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year.
Download the report now to unlock key insights including:
The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022
What chain has the highest percentage of loyal customers.
And more!
Download the report now!
Log in with your MMA membership to gain full access to member research.
InMarket’s 2022 Grocery Fidelity Index reports uncover the quarterly productivity and assess consumer loyalty across major grocers—including H-E-B, Publix, and Kroger—in 2022.
Download the reports today and unlock powerful insights including:
Which grocers were the most productive in 2022
How visitation to new grocery store locations compared to existing store locations in the fourth quarter
What GeoTypes are the most frequent visitors at the top grocery
And more!
Log in with your MMA membership to gain full access to member research.
InMarket’s 2022 Big-Box Fidelity Index report contains key insights on the productivity and efficiency of Big-Box stores, including Walmart, Target, and Costco, and their ability to attract and retain shoppers to their stores.
Download the report now and:
Unlock the 2022 quarterly Fidelity Index scores for brands like Fred Meyer, BJ’s Wholesale Club, and Sam’s Club
See how visitation to new big-box locations compared to existing locations
Access the top GeoType audience segments for brands including Walmart, Costco, and Meijer
And more!
Log in with your MMA membership to gain full access to member research.
