MMA ANNOUNCES FORMATION OF IVR COMMITTEE

Committee Focuses On Best Practices and Standards Around Interactive Voice Services In Mobile Marketing

INDIANAPOLIS, IN ChaCha, the #1 free, real-time answers service, receives over 3 million questions and responses a day that provide a real-time look at what’s on the collective minds of a vast trendsetting online and mobile audience. ChaCha users’ 2010 leading question topics included an array of perennial favorites along with a few surprises.

INDIANAPOLIS (January 11, 2011) ChaCha, the #1 free real-time answers service that has answered over one billion questions, today reported that by every measure, traffic to its website grew explosively during 2010. comScore's December 2010 report shows that ChaCha.com traffic grew 116 percent and was the 8th fastest-growing website in its top 100 domains versus the same period in 2009.

Mobile Marketing Association Prepares to Launch East Africa Council

MOBILE MARKETING ASSOCIATION PUBLISHES
MOBILE COUPONING BEST PRACTICES AND GUIDELINES

New Document Provides Industry-Standard Framework for
Serving the 30% of Consumers Who Say They’re Interested in Mobile Coupons