More and more shoppers are using their smartphones to research and make purchases. As retailers experience fewer physical visits to stores, they must embrace the trend toward mobile shopping. Optimizing a Google Places listing is a good place to start. IBM reports that mobile devices including the iPhone and iPad drove 6.6 percent of online sales on Cyber Monday.

What¹s more, in 2011, 10.8 percent of people used a mobile device to visit a retailer¹s site, up from 3.9 percent in 2010. A few months ago, we ran a study of Google Places on the desktop with our eye tracking technology and recorded where people looked on the computer screen, and also mapped where they clicked. From our research, we made recommendations about what businesses need to do to get the most from a Google Places listing. As a follow-up to that research, we decided to try the same tasks on a mobile device: in this case, an Apple iPhone using the free Google Places app.

To read the whitepaper, click here: http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html