| Page 583 | MMA / Marketing + Media Alliance

How Big is the Mobile Marketing Opportunity?

 
Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.
 
Released: 
September, 2014
Education Section: 
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Abbott

Mobile in Latin America

Released: 
September, 2014
File Size: 
8.5 MB
Education Section: 
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Mobile Coupon Ad Unit Standard v1.7

Released: 
September, 2014
Education Section: 
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Mobile Marketing Playbook

Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
Read the Press Release: 
MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts
Released: 
September, 2014
Education Section: 
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