| Page 218 | MMA / Marketing + Media Alliance

Heineken

Apps
Consumer Engagement

[Vietnam Whitepaper] Mobile App Trends 2021: A Regional Benchmark of App Performance

A closer look at Vietnam's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew. 

Released: 
September, 2021
File Size: 
2.47MB
Education Section: 
Research, Trends Reports
Region: 
APAC, Vietnam

E-Commerce Playbook: Modern Marketers Guide To Connected Consumer Journeys

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

Released: 
September, 2021
Region: 
APAC, India

MMA GroupM Modern Marketers Guide To Connected Consumer Journeys

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

Released: 
September, 2021
Region: 
APAC, India
Consumer Engagement
Shopper Marketing

Modern Marketers Guide to Connected Consumer Journeys 2021

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
September, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Perspectives, Research
Region: 
APAC, India, Global

India: Reaching The Festive Season Shopper On The Open Internet: New Insights & Strategies

Wednesday, September 15, 2021 - 6:30am to 7:30am IST

Consumer Engagement
Shopper Marketing

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.

Region: 
APAC, India, Global
Speakers: 
Sheetal Goel
Digital Marketing Head
Aditya Birla Group
Rajnish Kumar
Head of Digital Strategy
ITC Limited
Anil Pandit
Managing Partner - Data Strategy and Partnerships
Publicis Media
Om Jha
Director – Integrated Media and Partnerships
Pepsico
Tejinder Gill
General Manager
The Trade Desk, India
Moneka Khurana
Country Head & BOD Member
MMA Global India
Webinar Partner:
Watch the Webinar:
Members Only
MTA
ROI

Movable Middles Growth Framework™ (MMGF™): Marketer Implementation Playbook

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This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
File Size: 
8.5 MB
Education Section: 
Best Practices, Educational Documents, Guidelines, Research
Region: 
Global
Resource

Join the Brand Safety Certification Program

Use promo code MMABrandSafety for a 25% discount on individual certification. Become recognized as a Brand Safety Officer.
MMA and Brand Safety Institute have partnered to increase the digital advertising industry’s expertise in the rapidly changing field of brand safety through research, education, and certification. Join one of our programs and receive: <ul> <li>Corporate recognition as leaders in brand safety and having a Brand Safe Workforce</li> <li>Customized industry-leading learning for individuals based on their role</li> <li>Access to brand safety resources such as policies, processes, templates, etc.</li> </ul>
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Watch the 5-session Brand Safety and Suitability Strategy Webinar series

Leading Marketers to Brand Safety Excellence

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