Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:
Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.
Our initiatives to #ShapeTheFuture in digital marketing has led to the creation of MMA Marketing Talks. It is the latest capability building series that bring together leading industry experts from marketing ecosystem.
The MMA SMARTIES Asia Pacific Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options.
Congratulations to the entire team at MMA on putting together a wonderful event! It was a great experience being part of MMA Impact and it is one of those rare events that is able to bring the entire marketing ecosystem together. I personally believe that the assets, frameworks, best practices & research findings shared at the event will continue to benefit the industry long after the curtains are drawn.
Our team had a great time at this year’s MMA Impact India, surrounded by industry leaders from across the country. A huge thank you to the organizers, MMA APAC, our wonderful panellists, and to everyone who joined us there! #impact2022
