Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC
There’s no doubting that marketing has never been more exciting or more challenging:
Tuesday, September 28, 2021 - 7:30am to 8:30am BST
Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC
There’s no doubting that marketing has never been more exciting or more challenging:
Tuesday, September 28, 2021 - 6:30am to 7:30am IST
Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials
This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.
In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.
After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive. A survey conducted by global advertising leader The Trade Desk and YouGov called The Festive Season Pulse 2021 found that 91 percent of Indian consumers are planning a purchase during the upcoming festive season - while six in 10 are interested in learning about new brands during festive season sales.
Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful.
MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.
