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Report

State of AI in Digital transformation - MMA's CDO Benchmarking Study

Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

Webinar: Unlocking Growth: Data Strategies for Gen AI

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Unlocking Growth: Data Strategies for Gen AI - Insights from Marketing Leaders

Wednesday, October 18, 2023 - 11:00am to 12:00pm EDT

Please join us for an exciting and informative discussion with influential marketing leaders as we discuss what it takes to make data ready for an AI-driven future and how to unlock growth together with media partners and agencies. Data is an indispensable asset, but it takes the right advice to unlock its value and full potential.

Region:

Global

Speakers:

Charisse Ford Hughes

SVP, Chief Growth Officer

Kellanova

Jamie Power

SVP, Addressable Sales

Disney

Moderator:

Janet Balis

Managing Director and Partner

BCG

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Watch the Webinar:

State of AI in Digital transformation - MMA's CDO Benchmarking Study

As the world stands on the precipice of what has been called the Fourth Industrial Revolution, it is our privilege at the MMA Global to present this first report in a series, resulting from our benchmark study on the state of AI application in digital transformation. A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

Released:

June, 2023

File Size:

4.5 MB

Education Section:

Benchmark Studies, Best Practices, Research

Region:

Global

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ALTT - AI Leadership Think Tank

The ALTT understands the transformative power of AI and its potential to reshape the marketing landscape. With a simple yet ambitious goal, MMA aims to drive improved business growth, deliver personalized experiences, and enhance operational efficiency through strategic AI utilization in marketing.

MMA has already established a baseline for the power of AI in our Consortium for AI Personalization that showed improvements in digital marketing performance as high as +260% in one brand’s study. But how to achieve that was most important.