MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stages, priority use cases, measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.
MMA AI Adoption Study 25 | South Africa
MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and Customer Experience (CX).
