To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.
But as complexity grows, marketers face increasingly difficult choices about where to allocate their investments; what objectives and tactics to choose; and what capabilities to develop in order to drive future growth.
This report – a collaboration between WARC and MMA APAC – examines how the industry is approaching these challenges, with a focus on current trends and future opportunities.
Author Roy T. Bennett once said: “It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.” Now, I don’t think Mr. Bennett was referring to marketers when he said this – I’m thinking this is more of a general, overall human declaration but it is absolutely applicable to marketers in the context of growth.
