The Modern Marketing Reckoner 2025 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. This edition goes beyond operational efficiency to explore how marketing drives business growth, long-term brand equity, and societal impact. It examines the evolution of leadership in marketing, emphasizing the role of CMOs and brand custodians as key drivers of growth and transformation.
The report highlights the next frontier of AI (scope of creative, agentic, and responsible) and how it is reshaping every layer of the marketing value chain, from content generation to intelligent automation. It delves into purpose-driven branding and campaign innovation, showcasing how bold ideas, inclusive narratives, and creativity fuel enduring emotional connections. As consumer behavior continues to shift, the report underscores the importance of emotional insight, behavioral data, and culturally resonant storytelling in delivering meaningful experiences. It also explores the growing influence of social marketing, from creators and influencers to community-led commerce and shoppertainment, positioning digital ecosystems as central to engagement and conversion. The report further examines the convergence of brand purpose and sustainability goals, emphasizing authenticity and business alignment. Emerging themes such as intellectual property as a monetization engine, the redefinition of marketing talent through upskilling and growth mindsets, and the use of data and analytics to drive precision and scale are explored in depth. Finally, it captures the meteoric rise of retail media networks as integrated platforms for performance and brand storytelling.
The Modern Marketing Reckoner 2025 provides a future-focused, insight-rich framework for marketers looking to lead with purpose, creativity, and measurable impact.
