Tackling Mobile Ad Fraud – an insight into Ad Fraud from the MMA’s EMEA Whitepaper

Join the MMA, Hotels.com and Appsflyer for a live webinar on the state of the Mobile Ad Fraud in the EMEA region and learn how you can combat Ad Fraud to position your company for success.

As the underlying technology advances, the methods employed by fraudsters get more sophisticated. This webinar will take you through MMA’s new report – ‘Tackling Mobile Ad Fraud’, a whitepaper on mobile ad fraud, from the perspective of the industry experts within the EMEA region. It provides an up-to-date overview of mobile ad fraud and outlines ways of tackling fraudulent activities in the mobile advertising ecosystem, in order to promote greater transparency, effectiveness across mobile advertising and protect marketing budgets.
 
Take-aways will include:

• Insights from an MMA EMEA survey on marketers on fraud
• The ever changing face of mobile ad fraud
• A case study on how Hotels.com (part of the Expedia Group) tackles mobile fraud
• The different types of mobile ad fraud and how to tackle them

 
Each attendee will receive a copy of the white paper – “Tackling Mobile Ad Fraud.

Register Today!