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AT&T: AI-Personalized Creative Outperformed BAU and Random by a Wide Margin
A four-week, three-cell RCT showed
+272%
lift vs. random rotation and
+92%
lift vs. BAU on buy-flow—validated with an
88%
sales lift and strong ROI.
GM: AI-Personalization Drove Triple-Digit HVB Lift for Lyriq and Sierra
A six-week, person-level RCT with 144 creative versions delivered
+139%
HVB lift for Cadillac Lyriq and
+228%
for GMC Sierra, with no sign of wear-out.
