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Webinar

COVID-19: Retail & Consumer Goods Sector Implications and Action Planning

[APAC Webinar] How the Future of Data Collaboration Can Help to Drive Higher Efficiency and Productivity

[APAC Webinar] How the Future of Data Collaboration Can Help to Drive Higher Efficiency and Productivity

Apr 14, 2020 · APAC

Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.

However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.

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Gowthaman Ragothaman
Research

Reactions to a Pandemic in a Connected World

COVID-19 Impact: What's Happening In The TV & Smartphone Landscape

Crisis Consumption - An Insights Series Into TV, Smartphone & Audiences

Guide

Impact of COVID-19 on Consumer Behavior in Indonesia

Research

Cautiously Optimistic: Chinese Consumer Behavior Post-COVID-19

[APAC Webinar] Perspectives on Covid 19 and implications / learning for consumer and retail companies by McKinsey in association with MMA

[APAC Webinar] Perspectives on Covid 19 and implications / learning for consumer and retail companies by McKinsey in association with MMA

Apr 8, 2020 · APAC

With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.

Rohit Razdan Simon Wintels Ali Potia

Publicis Media (China)

It's Easy as 1-2-3: Breaking down First, Second, and Third Party Cookies

It's Easy as 1-2-3: Breaking down First, Second, and Third Party Cookies

March 31, 2020

Over the course of time, cookies have become the bread and butter of the Internet. Most commonly used for identifying users online and providing a personalised browsing experience, cookies play an essential role in the machinery of digital marketing. However, not all cookies are created equally—for marketers, it is important to understand these differences in order to know how trustworthy your data is, and how relevant it is to your campaigns.

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