How We Spend and What We Say | MMA / Marketing + Media Alliance
MMA Research

How We Spend and What We Say

A cross-industry view of advertising in 2026: what brands are saying in their ads, how layered the messages are, and how much creative they’re producing. Built on five years of MediaRadar data across ten industries. A benchmark for CMOs to ask: am I aligned with my category, or breaking from it on purpose?

A cross-industry view of advertising in 2026: what brands are saying in their ads, how layered the messages are, and how much creative they’re producing. Built on five years of MediaRadar data across ten industries. A benchmark for CMOs to ask: am I aligned with my category, or breaking from it on purpose?

Coming Soon

Be the first to know when this report is available.

Fill out the form below and we’ll notify you as soon as How We Spend and What We Say is available.