2025 THEME: POWERING MARKETING FOR GROWTH
ACT: Apply strategic growth frameworks and embrace premiumisation to elevate brand value.
ACCELERATE: Advance CX maturity, harness AI, and streamline distribution to unlock growth.
ADVANCE: Plug growth leaks, embed curiosity into culture, and build future-ready skills & systems for sustained impact.
Tuesday, November 18, 2025
Registration
Welcome Remarks
Marketing Desperately Needs a Transformation for Growth. MMA has a Plan
Keynote
The Journey from CMO to CEO
Within the theme Powering Marketing for Growth, this session invites reflection on how marketing leadership evolves into enterprise leadership. As a CEO who began as a CMO, the speaker can explore how brand, consumer insight, and business strategy converge and how marketing’s growth mindset can redefine what it means to lead a company today.
Keynote
How Brands Can Win in 2026: Social-Led + Context-Driven + Trend-Powered
This session will explore how brands are embracing a social-first approach, where understanding trends and context becomes key to bridging the gap between reach and relevance.
Break
Panel Discussion
Why creativity + marketing + AI is the new CMO imperative.
In today’s attention-starved, content-saturated world, relevance alone won’t win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don’t spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + AI empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.
Panel Discussion
Retail Media 2.0: The Next Wave in Evolution of Digital Media
Explore the evolution of retail media networks into full-scale marketing ecosystems. Learn how brands are harnessing first-party shopping data for strategic decisions and product innovation. Industry leaders will discuss emerging upper-funnel formats for brand storytelling and unified measurement frameworks that link awareness to purchase. Discover how full-funnel insights are enabling precise attribution and deeper shopper engagement across the journey.
Lunch Break
The World of Marketing in 2030
The Future of Marketing is being redefined by the rise of the Agentic Web — a world where AI agents act, search, and shop for us. By 2030, brands invisible to AI will be invisible to consumers. The session explores how discovery, commerce, and personalization are evolving as machine-to-machine interactions replace traditional funnels. With insights and case studies, it shows how forward-thinking brands can harness AI to boost creativity, efficiency, and growth. The message is clear: don’t wait for 2030 — the AI-powered marketing revolution has already begun and the future will arrive faster than we think.
Panel Discussion
The ROI of Experimentation: Innovating with Data-Driven Precision
In the competitive consumer market, experimentation is the key to innovation and sustained growth. This session explores how top brands are adopting a test-and-learn mindset to uncover breakthrough strategies. Learn how to structure impactful experiments that yield actionable insights, allowing brands to scale successful approaches and maximize ROI. Discover real-world examples where data-driven experimentation has transformed insights into winning campaigns, keeping brands competitive and relevant.
Panel Discussion
Creativity Reimagined: Harnessing Tech to Drive Impact in a Changing Landscape
In a world where technology evolves faster than consumer expectations, creativity remains the key to meaningful connections. Yet, the definition of creativity is shifting — shaped by AI-driven personalization, immersive experiences, and new digital platforms that are transforming how brands engage with audiences.
SMARTIES AWARDS Philippines 2025: Knowledge Partner Analysis
Powered by Toluna, SMARTIES Insights 2025 dives deep into the data and stories behind Philippines’s most outstanding marketing cases — revealing the trends shaping the next wave of creativity, technology, and consumer connection.
Ethical Influencing: How Responsible Influencer Marketing Drives Long-Term Brand Growth
Redefining Online-to-Offline Commerce
People don’t shop in silos: they scroll, tap, and then walk into stores. This session explores how real-time data and retail media tech can connect digital engagement to physical sales, giving brands a clearer picture of how shoppers behave in offline stores. We’ll share how brands can uncover deeper insights into shopping behavior and enrich their first party data.
Keynote
Navigating Organizational Transformation in the Digital Age
This session explores how CEOs are leading their companies through rapid technological advancements, shifting consumer behaviors, and evolving market dynamics. Key discussion points could include:
*Digital Transformation Strategies
*Leadership in Times of Change
*Sustainability and Corporate Responsibility
*Innovation and Adaptability
