COVID-19 Marketer Knowledge Center

Brian Wieser is highly regarded in the marketing, media, advertising and technology fields. As the Global President of Business Intelligence at GroupM, Brian leads GroupM’s thought leadership practice focused on driving actionable marketplace intelligence on markets, audiences, partners, platforms, and more. In this webinar, Brian will focus on how the pandemic is impacting the global marketing industry, discuss shifts in media consumption and other behaviors, tips for managing through crisis and how marketers can be mindful of opportunities while setting the stage for future growth.

Consumer behaviour has altered in the new reality that we live in since COVID-19 has emerged as a global pandemic. This is having a profound and deep impact on the daily lives, preferences, choices, and habits of consumers. As countries respond to the pandemic differently, we dig deep into the shift in consumer behaviour through audience intelligence data and mobile surveys. Join this webinar as Vasuta Agarwal, Managing Director, Asia Pacific at InMobi and Jessie Yang, SVP & GM at InMobi Greater China shed light on: