COVID-19 Marketer Knowledge Center

Members Only: Join the MMA Members Slack Community.

We welcome all MMA members to join our Slack Community, a great place to connect with us and each other and stay up-to-date on events, resources and working groups.

Request Invite

Subscribe to Last Week in Digital Media

A summary of the news in digital media, marketing, and technology authored by Joshua Lowcock, EVP, Chief Digital & Innovation Officer / Global Brand Safety
Officer, UM.

Article

Length Of Isolation Affects Consumers’ Definition Of Essential And Indulgent Purchases

Analysis

Majority Of German Workers Prefer Home Office In Times Of Corona Virus - BVDW study (in German)

Article

Consumption Post Confinement (in Portuguese)

Analysis

Mobile App Trends Report 2020 (in Turkish)

[APAC Webinar] Coronavirus Impact on Business Sentiment Across APAC

May 11, 2020 · APAC

For our viewers in Indonesia: If you are unable to view the above recording, please click here.

Watch Now

[India Webinar] Here for now v/s Here to stay - Perspectives on Changing Consumer Behaviour

May 8, 2020 · APAC

Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.

In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about

Watch Now