COVID-19 Marketer Knowledge Center | Page 27 | MMA / Marketing + Media Alliance

COVID-19 Marketer Knowledge Center

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[APAC Webinar] Covid-19 Perspectives & Implications for Consumer & Retail by McKinsey in association with MMA

May 27, 2020 · APAC

With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer and retail businesses.

We will be sharing our latest thinking on reimagining your consumer business in the Next Normal, based on latest insights from across the globe. We will share our latest facts and insights on China’s return, how consumers across Asia think about spending on discretionary items, and how to think about a return for your business in the Next Normal.

Ali Potia Simon Wintels

[APAC] #ShapingTheFuture through Creativity & Content

May 29, 2020 · APAC

Watch the Webinar on YouTube here.

Building conversations on a positive thematic of how we enter and thrive in the new world post Covid-19. Now, more than ever, every business must have a robust presence in order to compete. Whether this means Digital footprint, reputation management, communications or a combination of them, businesses need to explore every available opportunity to reach their current and potential customers.

Danger+Opportunity: Advertising Strategy in The New Reality

Jun 2, 2020 · Global

In a moment of crisis, brands can lead or they can retreat. At Teads, we have had a unique perspective into consumer behavior over the past few weeks. We have been taking a close look at what content consumers trust most, and how this translates to media performance and insights. Join us for a look at content consumption trends, pricing forecasts, and advertising strategies to help your brands take the lead and emerge stronger than ever.

Takeaways:

How Marketers Are Using Location Data To Plan For The New "Normal"

Jun 18, 2020 · Global

It's no secret that foot traffic is down in the U.S. - but traffic is not just down, it's different. Overnight, consumers changed their shopping habits. But over the last couple of months in quarantine, a new picture has emerged.

Join PlaceIQ, a location data and technology company, to hear what trends they've seen in the U.S. in grocery, retail, dining, travel, and more. We'll be discussing:

- How marketers are using location data to monitor business health and watch for cues of reopening

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