Upfield
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Viva Group
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Viu
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Woop.id
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Wuling
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XL
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Zalora
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Wouldn't one try to increase the Ad Budget by some % of the incremental Outcome-Based modeling (OR: spend the same Budget and move to Outcome-Based modeling for higher ROAS)... since IF you invest the total incremental gain (ROAS) wouldn't that conceptual
How does this work for financial services where "repeat rate" isn't applicable?
I realize TV played a big role. What if you are predominantly investing in digital assets (display, search, email, social, website).
