The MMA is committed to helping our industry understand and respond to the major policy shifts, such as Apple’s IDFA announcement, that will have a foundational and long-standing impact on mobile customer engagement. Through our collaboration with AppsFlyer on this survey, we have a better sense of how consumers are thinking about data usage and how in turn, marketers need to adapt their approach. We will use data like this to inform the resources our members need to implement future plans for attribution; understand regulatory limits that are, or may be, imposed by businesses and legislators; and the advanced digital solutions needed to achieve results.”
Voice is the interface of the future and as marketers, we cannot afford to miss the opportunity it creates. But the question that still haunts every marketer is “How do we incorporate Voice as a default marketing strategy going forward?” In this webinar learn more about how to leverage Voice Technology from best in class in the Industry and seek curated rich insights from the Voice Playbook being unveiled.
The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.
Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:
Apple’s planned updates are not widely understood, and if consumers act as they say they will, marketers are going to be severely challenged in how they monetize their apps.”
A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.
Specifically, it shows:
How aggregate data can be tied back to unified user IDs
The components of linkable marketing
How first, second and third-party data flows into creating audience segments
