2020 was a banner year for the gaming industry. Animal Crossing Islands became the most popular vacation destination and the famous Cyberpunk 2077 finally went live. Even more exciting, not one, not two, but three highly anticipated devices were released: Nintendo Switch, Sony PS5 and Xbox X. The PS5 launched in mid-November and, in its first two weeks, became the biggest console release in history!
The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Thank you for having me on the MMA Voice Playbook Webinar. It was a very enriching conversation for me as a marketer, to see the potential of voice in the future of marketing as one of the emerging channels of communication to stay connected with our consumers. A particularly like the opportunity to get a broader perspective from other members of the panel, ranging from service providers to technologist and other marketers.
It was a pleasure to be a part of the panel. The confluence of voices from the bell-weather industry – FMCG, from a leading voice channel and a curator of solutions for voice. Anchored by one of India’s leading media agencies, the notes were just right for a crescendo – It is wise to Voice, your brands. The innovation of brands into creating voice moments, the application of voice to get things done and the universality of voice in vernacular language provides a lot of opportunities for brands to change their media mix. Voice gives a distinct baritone for brands to connect on tap with their consumers.
