Agenda (SGT)

By the end of the program, participants will be equipped with technical knowledge of Marketing Technologies (MarTech) and the skillful application of evaluating business needs of MarTech stack solutions to architect an efficient and experience-driven enterprise.

Classes are done via the Zoom Conferencing App.

This Program is Best Taken By:

• Marketing decision-makers who are tasked to automate, consolidate, integrate or refine their processes using a suite of technologies
• Professionals who are in charge of digital transformation
• Marketers who are open to trying out emerging technologies and advertising practices
• Agency talents seeking to add value to the brands they handle, from concept to execution and measurement.

In This Course You Will Learn:

• Define the fundamental principles of MarTech and its role in digital marketing.
• Examine their own current marketing landscape and distinguish the right MarTech stack.
• Build an ideal MarTech stack designed to complement and enahance the brand's Customer Journey Experience, both online and off.
• Utilize MarTech tools to curate a precise target audience segmentation and content marketing strategy that includes channel selection, KPIs, and metrics.
• Have the capacity to inspect the brand's current MarTech maturity and initiate solutions for improvement.

What You Get from This Course:

• Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
• Opportunities to consult directly with CDP, MMA, and SMEs
• Interactive learning in-session activities
• Case studies in the student library
• Access to a private WhatsApp group dedicated to the program
• 80-point certification exam
• CDP x MMA Certification: Marketing Technology (MarTech) Foundations

Please note, the course times are based on the Singapore time zone.