Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing experts in Germany. In this panel, a group of marketing experts debates the framework of Dr. Leslie Wood. She is a pioneer and innovator in advertising analytics with more than 30 years of experience.
Join our event and hear what our guests think about Dr. Leslie Wood’s framework and what role creativity and creatives play in their organizations.
Thursday, November 18, 2021 - 5:00am to 6:00am CET
In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing-experts in Germany. In this panel a group of marketing experts debates the framework of Dr. Dominique “Mike” Hanssens, the Distinguished Research Professor of Marketing at UCLA’s Anderson Graduate School of Management. Hanssens incorporates data science techniques to align marketing costs more closely with financial results. Hesays the company that does not innovate will see diminished return on marketing investment.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
