It was great participating in the 10th edition of MMA Impact India. The forum was interesting in its range of topics and the questions during the session was a great indicator of the delegates' participation and interest.
MMA Impact India’s charter to facilitate the adoption and success of modern marketing, among today’s marketers, is truly commendable. The 10-minute format introduced to bring a sector-wise perspective made it very insightful.
Participating in MMA Impact India, provided us the chance to share our thesis on how to grown brands through personalization, while simultaneously learning from so many other brilliant members of the advertising community. I’m inspired to do even better and be back soon.
We are all in a new normal with hyper-digitization. Privacy has now taken centre stage as the digital landscape evolves at an accelerated pace. At a time like this, the rich discussions that MMA is curating for marketeers around privacy and digital transformation are invaluable.
It was a rewarding experience to get together with the MMA members and share Google's view of a Privacy-first future and how we can prepare ourselves to navigate this new reality successfully
Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.
