Marketers need to shift from being creators to being creators and connectors. Influence and collaboration are increasingly important when 40-50% of marketing is not managed by marketing.”
As an industry we need to shift our focus from attention, which is becoming increasingly limited, to capturing attention with intention. Positioning, differentiation and connecting with customers drives growth.”
The MarTech landscape is changing at a faster pace than ever before as digital adoption and tech innovation continue to influence and dynamically shifting customer behavior. Brands today need to understand their customers at an individual level and craft digital experiences that deliver value to across the entire customer journey in order to succeed.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.
