| Page 194 | MMA / Marketing + Media Alliance
Attribution
Data

9 in 10 Marketers Uncertain About the Digital Transformation Future

2 min read
In the digital age, changes come fast and furious and if marketers do not keep up, well let’s just say they may be in for a rude awakening. As is usually the case, there are lots of changes afoot for marketers and while the big change has been delayed, there are still plenty of changes to be ready for.
Andrew McCauley
Series

Is the CDO Role More Important Than Ever?

Join us for our 4-part webinar series starting November 10
Survey

Share your knowledge

Be part of the community that will get the latest actionable information on the evolution of the CDO role and start applying before anyone else.
Resource

Join the CDO Insights Collective

Define the learning agenda concerning the role of the CDO and its importance, shaping the future of what the role should be.

CInC

Join the CInC Community

Be part of the CInC and help shape the future and value creation of CDOs.

Resource

MMA Partner Snowflake’s inaugural Modern Marketing Data Stack Report

Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences
Marketing Organization

Modern Marketing Value Proposition and Capabilities Map

Updated to 90 capabilities to accommodate industry-wide shifts from AI

Today’s marketing and media landscape has become so complex and complicated, it has become harder than ever to simply market.

It’s led to a veritable fog of marketing in which it’s less clear than ever how to generate results. A survey of 493 companies across all ad sectors found that 80 percent of managers at large firms are not satisfied with marketing’s effectiveness.

Questions keeping up marketing executives week after week include:

Released: 
October, 2024
File Size: 
1.2 MB
Education Section: 
Guidelines
Region: 
Global

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