Thursday, April 16, 2026
Registration / Welcome drinks
Opening Remarks
About MMA
Trends behind the Trends - How AI is reshaping Marketing and Media
Trends behind the Trends – How AI is reshaping Marketing and Media is a keynote about what is really driving today’s “trend headlines.” It looks past the buzzwords to explain how AI is changing the full marketing engine, from insight to creativity, from media planning to measurement. The session will highlight the biggest shifts AI is creating right now: faster content production, smarter targeting, new ways to personalize at scale, and clearer links between campaigns and business impact. Expect practical examples, key risks to manage, and a simple view of what leaders should do next to stay ahead.
The Collective Pulse: AI Personalization in DACH
In collaboration with Kantar, we will run a live interactive audience survey during the session to capture the AI in Personalization Pulse of the DACH market.
As global leaders share their perspectives and real-world experiences, attendees will actively contribute to the discussion, helping us build a real-time snapshot of how brands in the region are approaching AI-driven personalization today.
Together, we’ll explore questions such as:
• Where is AI already delivering real marketing impact and efficiency?
• Which industries are leading the shift toward personalization?
• How does the DACH market compare to global benchmarks?
