Thursday, April 16, 2026
Registration / Welcome drinks
Opening Remarks
The Collective Pulse: AI Personlization in DACH
The key session, “The Collective Pulse: AI Personalization in DACH, brands will talk about cases andther will be an interactive discussion with Kantar, where we will capture a live audience survey to reveal how mature AI-driven personalization really is across the DACH market.
How Leading Platforms and Brands Are Using Personalization in Germany
Personalization is now at the core of modern marketing. In Germany, leading platforms and brands are using data, AI, and real-time insights to create more relevant and engaging consumer experiences.
This panel will explore how personalization is applied across the marketing mix—from media and content to CRM and customer journeys—while also addressing key challenges such as scale, creativity, and privacy.
Join us to hear real use cases, practical learnings, and what’s next for personalization in one of Europe’s most dynamic and regulated markets.
