Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, April 16, 2026

17:00 – 17:30 Standard

Registration / Welcome drinks

17:30 – 17:40 Standard

Opening Remarks

CEO
DENTSU
Marketing Director
CUPRA & SEAT
17:40 – 18:00 Keynote

Trends behind the Trends - How AI is reshaping Marketing and Media

Head of Performance Marketing & Digital Consulting
DENTSU
18:00 – 18:40 Panel

The Collective Pulse: AI Personalization in DACH

In collaboration with Kantar, we will run a live interactive audience survey during the session to capture the AI in Personalization Pulse of the DACH market.
As global leaders share their perspectives and real-world experiences, attendees will actively contribute to the discussion, helping us build a real-time snapshot of how brands in the region are approaching AI-driven personalization today.

Together, we’ll explore questions such as:
•⁠  ⁠Where is AI already delivering real marketing impact and efficiency?
•⁠  ⁠Which industries are leading the shift toward personalization?
•⁠  ⁠How does the DACH market compare to global benchmarks?

Marketing & Category Director Foods 
Unilever
Global CMO
Mutti
Head of Analytics & Activation
DENTSU
Moderator
Head of Creative and Media
Kantar
18:40 – 19:45 Standard

Drinks & Networking

Our Partners