Thursday, April 16, 2026
Registration / Welcome drinks
Opening Remarks
Trends behind the Trends - How AI is reshaping Marketing and Media
The Collective Pulse: AI Personalization in DACH
In collaboration with Kantar, we will run a live interactive audience survey during the session to capture the AI in Personalization Pulse of the DACH market.
As global leaders share their perspectives and real-world experiences, attendees will actively contribute to the discussion, helping us build a real-time snapshot of how brands in the region are approaching AI-driven personalization today.
Together, we’ll explore questions such as:
• Where is AI already delivering real marketing impact and efficiency?
• Which industries are leading the shift toward personalization?
• How does the DACH market compare to global benchmarks?
















