Tuesday, May 17, 2022 I In Person
Opening Remarks
MMA Global Key Programs
The Metaverse Imperative: Exploring marketing’s future in the internet of tomorrow
The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers. Hear from the leaders of the region how to adapt and create a solid strategy for the new Web 3.0 era.
Embrace the Art of Marketing Science
Learn the keys to developing modern marketing mix models that accurately capture the value of your digital efforts and what the future holds for marketers after the IOS 14 changes have made attributing value more difficult.
Coffee Break
Panel
How to deliver business-critical KPIs and performance metrics faster and easier . The successful journey/success story of OMD in mobile app marketing ecosystem
With unified data and expanded visual context, mobile app marketer OMD makes strategic marketing decisions and extracts meaningful insights and makes smarter strategic marketing decisions in real-time.
In Partnership With:
Attention Economy : Standing Out Among The Noise
In this privacy-first world, it can be a vast challenge for advertisers to capture and hold their viewer’s attention. However, as the advertising industry moves towards a cookieless future, brands are presented with an opportunity to optimize their advertising strategy and serve ads that capture the viewer’s attention while also building and maintaining their trust. Hear from the leading brands and agencies on their winning tactics!
In Partnership With:
Lunch
Future of Influencer Marketing - by ArabyAds
Future of Influencer Marketing: Gulrez Alam, Chief Investment & Strategy Officer, Arabyads will share these trends and the opportunities of this shiny world for brands, and showcase how iConnect's Influencer marketing platform enables advertisers, Influencers and partners to tell brands stories with a human touch.
Panel
Innovation & Creativity Panel
The Future of Marketing and C Level Perspective The rapid advance of transformation, accelerated by the pandemic, has had a profound impact on the role and responsibilities of the CMO. At one level, the CMO must master the hard, analytical skills needed to perfect performance marketing in an identity-constrained world. At the other end of the spectrum, the CMO needs a firm grasp of the creative capabilities and soft skills required to drive customer connection and brand love. We will explore the role of the CMO and discuss how marketers need to adapt their skillset and mindset to excel at their duties and advance the company. We will also discuss the changes you have witnessed and expect in the next five years.
MMA Panel
New Era Of Marketers - What is the Future of Social Media Platforms:
Social networks have figured out creative ways to keep both the consumers and advertisers happy, proving that we're in a new era of digital marketing. What Is the Future of Social Media? Plus How It Will Affect You? This panel will outline the new trends on socail media of the leading platforms.
Coffee Break
The Creativity and Leadership Potential of Women Marketers in MENA
The Creativity and Leadership Potential of Women and Marketers in MENA
Female Fusion Network is the most dynamic and engaged association for female entrepreneurs in the UAE. Founded in 2015, as a platform for like-minded women in business with more than 20,000 members across all nationalities and industries. As the Ceo of Female Fusion, Jen will share the insights on entrepreneurship, women in business, women in the workplace, health, wellness and resilience.
Panel
The Creative Effectiveness Formula
Turning Risk Into Results When creativity is effective and effective work is creative, it can make a huge impact on business, brands and even the world. However, driving effectiveness as well as innovation can seem risky, as innovation at its core is new and unpredictable. So, what should marketers who want to both innovate and drive creative effectiveness do? In this session, our esteemed SMARTIES jury will share their view on how brands can take the relationship between effectiveness and creativity and use it to lead different areas of thoughts, innovation, and earn their way into the cultural conversation.
Friday, May 20, 2022 I Virtual Day
Welcome Remarks
Customer Disruptions: The new age of Metaverse
Meta on Metaverse. An edifying conversation on the present and the future of Metaverse, and what it means for the MENA region.
Leveraging data to create a seamless customer experience
Hear from the inspirational executives in advertising, media, marketing and technology and their take and strategy on leveraging Data in Modern Marketing.
Consumer Approach to Advertising & Ad Attention in MENA
In a world where people see approximately 10,000 ads a day, how can we maximize consumer attention in the advertising sector? What do consumers expect from today's mobile advertising world? AdColony - a Digital Turbine Company launches its Attention report 2022, referring to Middle East data.
In Partnership With:
Future of Digital Marketing
Strategizing and spearheading the Digital Advertising Business, Pinio Naingolan will share the Etisalat's vision for the Future of Digital Marketing.
Navigating a Privacy Friendly Ecosystem
Towards a Digital Ecosystem of Trust: Two of the leading names of Modern Marketing in the Mena Region will have a fireside chat on the meaning, implications and the next steps for a Privacy Friendly Ecosystem.
Closing Remarks
Become an MMA MENA SMARTIES Innovation & Creativity Days partner today.
Fill out the form below to download the prospectus:
or, contact:
Chris Babayode
Managing Director
MMA EMEA
E: [email protected]