Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, May 14, 2026

12:00 – 13:00 Networking

Registration & Conference Bag Distribution

13:00 – 13:05 Remarks

Opening Remarks

13:05 – 13:10 Remarks

The Collective Pulse: How AI is Reshaping Marketing

Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye
13:10 – 13:15 Remarks

NEXT! For Today

MMA MEA CEO
MMA Global
13:15 – 13:30 Standard

NEXT! in AI at The Pulse Of Customer Experience

In Partnership With:
13:30 – 13:50 Standard

NEXT! in When Machines Create: The New Rules of Creativity

Founder
Skyne
13:50 – 14:05 Standard

NEXT! in Creative Rewrite

Industry Manager at TikTok for Financial Services and Travel
TikTok 
In Partnership With:
14:05 – 14:20 Standard

The Pulse of AI: From Models to Business Impact

Executive Vice President, Digital Solutions & Strategy
AKBANK
In Partnership With:
14:20 – 14:40 Networking

Coffee Break - 1

14:40 – 14:50 Standard

NEXT! in Future Makers

Growth Ecosystem Leader
MMA Academy MEA Director
Marketing + Media Alliance
14:50 – 15:05 Standard

NEXT! in Do you really need AI?

Regional Director Europe
iSoftStone
In Partnership With:
15:05 – 15:25 Standard

NEXT! in Where the Smart Money Goes: Investing in the AI Era

In Partnership With:
15:25 – 15:45 Standard

NEXT! in Personalisation at Scale: AI, Data & Real-Time Engagement

15:45 – 16:00 Standard

NEXT! in Premium Mobile Experiences Meet AI: Accelerating Creative Impact at Scale

In Partnership With:
16:15 – 16:35 Networking

Coffee Break - 2

16:35 – 16:55 Standard

NEXT! in Content Safety Index

16:55 – 17:15 Standard

NEXT! In UnLearn to Lead: What AI Demands You Let Go Of

MMA Academy MEA Director
Marketing + Media Alliance
Academician
Unlearn Academy
17:15 – 17:30 Standard

SMARTIES UNPLUGGED 

17:30 – 17:35 Standard

Closing Remarks

MMA Academy MEA Director
Marketing + Media Alliance

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