Irem Işık is a senior marketing leader with 14+ years of experience spanning global CPG powerhouses and high-growth MarTech SaaS. She has built and scaled brands across vastly different worlds; from Wall’s, Lipton, and Nescafé to Storyly, with a consistent focus on one thing: turning audience insight into commercial impact. As Head of Marketing at Storyly, Irem leads brand strategy, positioning, and go-to-market for an enterprise SaaS platform used by global brands including Sephora, Stradivarius, Coca Cola, McDonald’s, and Domino’s. Her work sits at the intersection of brand, content, and commerce, with deep expertise in brand storytelling, eCommerce marketing, social commerce, video commerce, and content-led growth. Known for translating complex technology into clear, human stories, Irem advocates for marketing that is both strategically rigorous and emotionally resonant. She was named one of SaaS Alliance’s Ones to Watch and regularly shares practical insights on modern marketing leadership, storytelling, and the future of content-driven commerce.
