Wednesday, December 3, 2025
Opening Remarks
Keynote
Puma's story about how being true to consumer insights, data and the DNA of the brand has led us to develop marketing that did not only win awards but actually connected emotionally with consumers and drove the business.
NEXT! in MMA
This session will kick off with an introduction to MMA’s new positioning and strategic direction, setting the stage for a forward-looking conversation on the evolving role of marketing. We’ll explore how CMOs can navigate the intersection of AI, creativity, and growth, addressing both the challenges and opportunities that define the future of our industry. The session will also include a brief overview of MMA Future Labs, our global initiative designed to accelerate innovation and practical learning across markets.
NEXT! in The AI Marketing Playbook: AI in Action – Real World Marketing Success Stories
Dive into standout case studies where AI has transformed marketing outcomes from creative automation to predictive analytics and campaign optimization. Discover how top brands in the DACH region are structuring their teams, leveraging AI tools, and driving measurable business impact.
In Partnership With:
Cofee Break
Next! in The Orchestrator (CMO) and the Team: How to Build a New-Age Marketing & Media Department
Today’s CMO isn’t just a brand storyteller; they’re the conductor of a multidimensional orchestra balancing creativity, data, technology and finance. But as marketing and media evolves into a fluid, intelligence-driven discipline, traditional hierarchies and skill silos collapse. This session explores how to architect the marketing team of the future: fast, elastic, and deeply interdisciplinary. Our panellists will dissect what kind of leadership, talent chemistry, and mindset it takes to turn marketing & media from a cost centre into a growth engine.
NEXT! in the Future of Creativity: Can Machines Truly Imagine?
Join us for an engaging discussion about designing a growth-focused marketing organization that's ready for the future. The panelists will discuss the foundations for setting up an organization based on competitive advantage, how to design intentional integration points, and why the org chart is one of the last things leaders should be thinking about.
NEXT! in AI with Humanity: Predictions 2026
This final session delivers bold predictions for what AI will look like in 2026, not just more powerful, but more human. Expect sharp insights on how AI will transform creativity, marketing, decision-making, and customer experience, all through a lens of ethical and human-centered innovation. Join us for a future-focused finale that connects today’s conversations with tomorrow’s possibilities.
In Partnership With:
Closing Remarks
Become an MMA NEXT! CONFERENCE 2025 partner today.
Fill out the form below to request more information:
or, contact:
Şiler Sevinç
Marketing & SMARTIES DACH Awards Director
MMA Global
M: +90 532 210 37 88
E: [email protected]