former Senior Director Global Brand Strategy and Communications
PUMA
Julie Legrand is a Global CMO with a track record of reigniting brands at a global scale across beauty, fashion and sports and enabling companies to win by becoming brand-led, After 15 years at P&G, where she honed her expertise in brand building and consumer centricity, she served as Global CMO of H&M and later took the helm of PUMA’s global brand strategy. She is also an advisory board member and has founded her own brand strategy consultancy. Driven by human insights, data, and creativity, she reconnects brands to their authentic essence, enabling them to build deeper connections with people. She is a visionary leader who has successfully led large-scale transformations, bridging brand and business.
