Agenda

7:30 AM – 8:25 AM Networking

Check-in

8:30 AM – 8:40 AM Standard

Welcome Remarks and Opening of the MMA Future Marketers Series.

Phan Bich Tam

Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam

MMA Global - APAC

Thuy Anh

Associate Professor, PhD - Rector, College of Technology and Design

UEH

8:45 AM – 9:05 AM Standard

Brand Perspective #1

TikTok Made Me Want It: Decoding the Algorithm of Desire

Join TikTok as we dive into the content-driven conversion phenomenon - where entertainment meets the ultimate "Add to cart" moment. We’re breaking down how TikTok transformed from an app into a global culture engine, turning discovery into instant action. Learn the Art and Science of Authenticity and why being "real" is the ultimate flex for brands today. Through viral case studies and creator-led magic, we’ll show you why the future of marketing isn't just about ads—it’s about making an impact in the most authentic way possible.

Thuy Luong

Head of Channel Partnerships

TikTok Vietnam

9:10 AM – 9:30 AM Standard

Brand Perspective #2

Modern Marketing: The Answer for How Marketing Drive Measurable Business Outcomes

This session will share the way marketing use data as the fundamental to define strategy, planning and measure return on investment.

Uyen Pham

Managing Director of Puratos Grand‑Place Indochina

9:35 AM – 9:45 AM Networking

Break

9:50 AM – 10:10 AM Standard

Agency Perspective #1

What It’s Really Like to Start a Marketing Career in a Global Agency

Ever wondered what it’s really like to start a marketing career in a global agency? This session takes you behind the scenes of fast-moving agency life — where ideas turn into real campaigns, teams work across markets, and every day brings something new. You’ll discover how agency professionals think, collaborate, and deliver impact, while gaining practical insight into the skills and mindset that help you stand out early in your career.