Tuan serves as Head of Marketing Communications for Samsung Galaxy A series & FE Vietnam. Bringing over a decade of senior brand and commercial leadership across tech, luxury, and FMCG, he has consistently transformed consumer insights into category-defining growth.
Prior to Samsung, Tuan held key leadership roles including Brand General Manager at Estée Lauder Vietnam (M·A·C, Bobbi Brown, Jo Malone London) and Regional Senior Brand Manager at Procter & Gamble (P&G) across APAC. Throughout his career, he has led market-share turnarounds, scaled regional executions and rigorous commercial execution - turning media buzz into measurable shelf-level conversion and long-term customer value.
