Grace Nguyen leads GrabAds Vietnam, helping brands unlock growth through Grab’s connected ecosystem of transport, deliveries, payments, and more. With 15 years of experience in driving market leadership for brands at Unilever, The HEINEKEN Company, Suntory PepsiCo, she has a proven track record of turning everyday consumer touchpoints into scalable growth opportunities. Grace brings deep expertise in bridging marketing strategy with commercial outcomes—making her uniquely positioned to share how ecosystems can be transformed into a brand’s next growth engine.