The State of Performance Marketing

What’s Next for Performance Marketing?

Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. New research from Adobe and the Marketing + Media Alliance (MMA) reveals how senior marketers are wrestling with complexity, budgets, measurement gaps, and strategic integration as they redefine performance to drive both short- and long-term business outcomes.

Join us for a data-rich, insights-driven session where industry leaders unpack the findings of The State of Performance Marketing report and translate them into action for today's performance, measurement, and growth-focused marketer.

Why Attend

Performance marketing now consumes more than half of the average marketing budget — yet few organizations have built up the strategic foundation needed to maximize its business impact.

In this webinar, you'll learn:

• Why performance must shift from tactical execution to strategic orchestration: How to bridge the measurement gap and improve decision-making
• The role of creative agility and content velocity: How talent and martech capabilities unlock performance potential
• Why governance matters for AI and automation success

Who Should Attend

This session is designed for performance marketers, growth leaders, media strategists, analytics and martech professionals, and senior marketing leaders seeking to:

• Elevate performance marketing from short-term tactics to strategic growth drivers
• Improve measurement confidence and attribution frameworks
• Scale personalized content and creative execution with data and technology

What You'll Walk Away With

• A clearer understanding of the strategic imperatives shaping performance marketing
• Frameworks for modernizing your measurement and attribution
• Practical approaches to scaling creative and content agility
• Insights on aligning martech, talent, and governance to drive accountable growth