Leo Scullin
VP of Industry Programs, MMA Global
Vassilis Bakopoulos
SVP – Head of Industry Research, Marketing + Media Alliance
As 2015 draws to a close, we’ll provide a recap of the key insights developed and shared in 2015 – highlighting those that have become best practices and most widely adopted and what we expect to become the norm in 2016, as the industry continues to mature.
In this end of year wrap up, we’ll be discussing:
- Changes in best practice for Location marketing, Native advertising, Programmatic and more
- Key developments in viewability
- Impact of the MMA’s SMoX Study and brands re-allocation of budget to mobile
- Snapshot of key programs and initiatives the MMA will be focused on into 2016 and beyond
