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India - Win this Festive Season with Snapchat

Sep 28, 2021 · APAC

Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials

This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!

Prashant Halbe Dante DiCicco Prasanna Raman Moneka Khurana

Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Released: 
September, 2021
Education Section: 
Region: 

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
September, 2021
Region: 

India: Reaching The Festive Season Shopper On The Open Internet: New Insights & Strategies

Sep 15, 2021 · APAC

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.

London, September 6th. Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international Publishing team and influencing Publisher’s product development. 

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This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
File Size: 
8.5 MB
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India: Decoding Consumer behaviour - Winning the 2021 Festive season

Sep 14, 2021 · APAC

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

Flipkart in collaboration with Bain & Company in its annual report on “How India Shops Online 2021” brings a post-pandemic view of online shopping in India with an in-depth analysis of changing online shopping patterns of Indian consumers.

Released: 
August, 2021
Region: 

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