To serve as a deep dive into the recently released 2015 Mobile Marketing Trends Report, the MMA and Millward Brown will be discussing the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions.
With the human connection and purpose driven strategies being at forefront for top mobile marketers, this session will focus on the following principles and key tactics to deliver on this proposition, including:
As part of a larger ongoing strategy for the MMA to provide the most comprehensive resource for marketers on how best to implement effective mobile marketing campaigns, the MMA EMEA in collaboration with Millward Brown have analyzed the MMA Smarties EMEA shortlist and published a Mobile Creativity Report. In this report, we discuss:
What differentiates good from great mobile creative?
How can brands take advantage of the future mobile video advertising opportunity?
What You Missed in High School Chemistry Is Costing You Marketing Dollars
Awareness is growing about the widely divergent quality of location data and the realities of what can be done with it. But what tools can agencies, marketers and publishers use to sort the wheat from the chaff, and make sure that investments in mobile and location data are not wasted?
Travel back to the classroom with PlaceIQ and the MMA, for a practical course that will help you confidently understand accuracy vs. precision and other critical core concepts when:
Join Urban Airship’s digital strategist Stephanie Capretto and senior director of product, Bill Schneider, as they bring to light the latest data, best practices and innovative strategies gleaned from hundreds of retail apps. They will share year-over-year holiday retail trends and insights that you can use throughout the year.
Consumers carry their mobile devices anywhere and everywhere, presenting an opportunity for brands to connect and communicate with their customers. Marketers are always striving to reach and connect with their audience on mobile, creating and cultivating a unique brand experience for their customers.
Mobile engagement is the act of engaging a user through available messaging channels inside and outside of an app. Companies use mobile engagement to deliver positive brand experiences, support their business goals and build valuable, long-term relationships. Engagement typically starts the moment a user downloads your app. Showing users your app’s value from the very beginning is essential to building a long-term relationship that keeps them coming back.
We’ve established that mobile engagement is crucial to the success of your app and therefore business value and brand, but how and where does mobile engagement happen?
Marketing has changed. Your customer is in control; you are not. Businesses must adapt to this new reality.
Traditional marketing and advertising have reigned for decades, but they are no longer the only way, or even the best way, to reach your customers today. Today’s consumers don’t want advertising hijacking their attention. They want effortless experiences served up to them, guiding them through daily life and solving their problems. They want magic.
The objective of Media Planning is to enable Advertisers to meet the objectives of marketing campaigns. People working within the roles of Media Planners are domain experts of the space. The term Domain Expert refers to a person that has expertise in a given area and able to make appropriate decisions based on this expertise. In the Data Science world there is debate for when to use domain expertise and when to use machine learning (e.g. automated learnings from data), and is one superior to the other.
