As the mobile industry rapidly adopts location technology in all its forms, The Mobile Marketing Association has released, “Understanding the Beacon Proximity Landscape,” the latest update from their In-Store and Beacon Working Group. The paper defines the beacon ecosystem and outlines the opportunities and challenges facing each stakeholder within that system—giving particular attention to consumers and the privacy imperative.
The conference will bring together many of the world’s most accomplished social media communicators in the sports industry. Attendees will have access to the knowledge and techniques used by brands, leagues and networks as they motivate, activate and aggregate their fans. Executives from agencies, brands, and networks will share key perspectives and case studies. Speakers come from leading companies such as CSE, ESPN, MLB, MVPindex, NBA, NBC Sports, Twitter, USOC, UFC, Whistle Sports, Yahoo and more.
Thursday, December 17, 2015 - 2:00pm to 3:00pm EST
Serving as a deep dive into the MMA Mobile Native Advertising Committee’s Mobile Native Advertising Guidance Report, this session will review the critical elements marketers need to focus on to successfully leverage mobile native advertising.
As advertisers continue to push for the development of both format and context – users and advertisers alike will benefit from advertising that connects people to products in ways that are meaningful and additive to the experiences today’s Internet offers.
Thursday, December 10, 2015 - 2:00pm to 3:00pm EST
Delivering intuitive, compelling and seamless experiences to your customers is more important than ever. What’s more is that as your world as a marketer gets more fragmented (as a single user may experience your brand across multiple smartphones, tablets, desktops), your customers are becoming more channel agnostic. They transition from one device to another, expecting seamless continuity. The fragmented device and channel ecosystem, combined with high customer expectations creates a complex landscape that marketers have to navigate.
Instagram kicked its advertising program into high gear in September, opening its platform to a wide variety of global advertisers and adding a suite of new products, including 30-second video ads and a guaranteed delivery premium product. Advertising on the visual social network, however, requires a different mindset than many other platforms. It’s time for brands to figure out best practices for reaching and engaging Instagram’s massively loyal 400-million-user base in a smart and effective manner.
Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign.
Successful advertising is noted for standing out, clear and distinct from your competition. But this goes against the very nature of native ads, which are all designed to “fit in”. The notion that advertising must grab attention raises a pertinent question in the mind of every marketer who plans to go native - will it really deliver on its lofty promises? The answer lies in truly understanding the intent behind native advertising, and then implementing it the right way.
