This year, our theme is Connected e-Conomy, and will highlight the opportunities to develop Indonesia’s digital industry as our world gets more connected. Today, every business is a digital business, and this trend of increasing connectivity should be seized as an opportunity to grow beyond the domestic market.
MLA Sessions is an annual educational summit, where each year we take an in-depth look at a specific topic in the mobile marketing, advertising and technology industry.
Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns.
