MMA CMO + CEO Summit 2026 Presentations

This is a sharp wake-up call to senior marketers and CEOs: marketing must stop being seen as a soft, promotional function and reclaim its role as a core driver of growth. Drawing on her TSR research, she will argue that companies that outperform over time prioritize organic growth—and marketers are best positioned to lead it. She plans to frame creativity as a hard skill, essential to value creation, and challenge CMOs to step up as growth leaders. Her keynote will be direct, urgent, and provocative: unless marketers redefine their role, they risk becoming an endangered species.