In this role, she leads the company’s marketing, advertising, communications, digital, customer care, and brand-building functions, along with the Choice Privileges rewards program, to advance Choice’s corporate strategy and deliver a connected, end-to-end guest experience across all touchpoints.
Abdalla joined Choice Hotels in 2022, bringing more than 20 years of experience shaping business strategies and marketing solutions for several of the world’s most well-known organizations. She came to Choice from MyEyeDr.—a Goldman Sachs-equity backed optical company with more than 900 locations nationwide—where she served as chief marketing officer. In this capacity, Abdalla led the company’s first-ever marketing transformation to support the launch of a new central reservation system, patient portal and in-house media planning and buying function. Prior, Abdalla led all digital owned channels and oversaw all consumer marketing communications as the global vice president of digital and content marketing for Hilton. Earlier in her career, Abdalla held roles of increasing responsibility on Capital One’s digital brand strategy and social media team, as well as Discovery Inc.’s Animal Planet marketing department.
Abdalla earned a Master of Business Administration and a Bachelor of Science in International Economics from Georgetown University.
